Hangzhou, Zhejiang, CN

Audrey

Audrey is a collection store named Audrey Hepburn in Hangzhou with a total area of 300 ㎡. The Store is roughly divided into three functional areas, the first floor for the product display area, the second floor for the VIP display area, and the office area. The project combines the brand that Audrey’s manager introduced with the demands of the store, understanding the attitude that the space is trying to convey, abandoning the so-called fashion design form, and creating a space that is timeless and classic, where the past and the future can address to each other, let Audrey reach out to the public more confidently and resolutely.

AUDREY是一家以Audrey Hepburn命名的集合买手店，位于杭州，总面积300㎡。店内大体分为三个功能区域，一层为产品展示区，二层为VIP产品展示区和办公区。

项目结合AUDREY主理人引入的品牌和买手店的诉求，理解空间想要表达的态度，摒弃所谓的潮流设计形式，而是创造能承载永恒和经典的空间，让过去与未来在空间中对话，让AUDREY以一种更自信、更坚毅的态度面向大众。

The design of the first-floor window display is inspired by the desert. In the past, traders in the desert were sheltered by these huge rocky mountains, forming regular trade routes that laid the foundation for the export trade on which China’s silk became known throughout the world. The addition of luminous stone (Gem), cactus, and other elements to the desert base have broken away from people’s conventional stereotyped impression that the desert is desolate and deadly silent and unearthed the energy and vitality the desert contains.

一层的橱窗展陈的设计以沙漠为灵感。在过去，沙漠上的商旅人们得到了沙漠中这些巨大岩山的庇护，从而形成固定的贸易线路，为出口贸易打下了基础，就是在这条线路上，中国的丝绸也得以闻名世界。

以沙漠为基础加入发光的石头（宝石）、仙人掌等元素，跳脱出人们对于沙漠荒凉死寂的刻板印象，挖掘展示沙漠蕴含的能量和生命力。

As soon as you step into Audrey’s house, you’ll be drawn to a giant pink diamond. “Diamond” symbolizes eternity, standing for the good virtue of fortitude and purity while the pink color symbolizes Femininity, standing for grace and nobility, which is Audrey’s attitude and what she wants to say to every customer who walks into Audrey’s. “Pink Diamond” is composed of DMX512RGBW point light source and acrylic. DMX control form realizes the flexible change of lighting atmosphere and acrylic has good light transmittance which can reach up to be more than 92%. The combination of the two finally changed into the “Pink streamer diamond.”.

一踏入AUDREY，视线就让一颗巨大的“粉色钻石”所吸引。“钻石”象征永恒，代表坚毅和纯洁的品质；粉色象征女性，代表优雅和高贵的风度，这是AUDREY的态度也是它想对每位走进AUDREY的顾客想说的话。

“粉色钻石”由DMX512RGBW点光源和亚克力组成，DMX的控制形式实现了灯光氛围的灵活变换，亚克力则拥有良好的透光性，透光率可达92%以上，通过二者的结合最终完成了这颗“粉色流光钻石”。

The designer extracted the concept of “Retro-futurism” developed by Lloyd Dunn in 1983 and combined the retro and futuristic elements to create an entirely new space by overlapping tension between past, present, and future, and the space just comes out.

设计师提取了1983年劳埃德•顿（Lloyd Dunn）提出的“复古未来主义（Retro-futurism）”的概念，把具有复古和未来感的元素结合，用过去、现在与未来之间的张力重叠出全新的空间，这个空间就自然而然呈现了。

The open display mode of symmetrical enclosure is adopted for the exhibition space with the smooth lines of tension resembling the cabin of a spaceship, forming a space that considers both aesthetics and practicality. Space is defined as the combination of modeling elements into a beautiful body in accordance with certain principles of composition based on vision underlying the mechanic's rules. space is three-dimensional and the combination of various elements. Then the expression of space has to focus on its stereoscopic and hierarchy. Light is a better way to express the hierarchy. In this space, indirect light is used to highlight the clothing display area, followed by the changing room, and the primary and secondary expression can be realized just by changing the brightness, but it can really play a role in guiding the shopping.

展示空间采用对称围合的开放的陈列方式，流畅的线条宛若宇宙飞船的舱体，形成一个兼顾美学与实用性空间。空间是以视觉为基础,以力学为依据,将造型要素,按一定的构成原则,组合成美好的形体，空间是立体的，是多种要素的结合。那么表达空间就得强调空间的立体性和层次性，灯光就是表达层次的一种很好的方式。在这个空间中使用间接光将服装展示区重点突出，其次是换衣间的，这种主次的表达仅仅是改变亮<br>度形成的,却可以起到引导购物的作用。

The value of the existence of an object itself is diverse. The relation between the space and the other interface can be blurred through the material of a certain matter or the construction of a certain object. Thus, there will be greater changes in the value of space. Soft fabrics, vintage wood, and warm lighting relieve the cold and hard feeling brought by concrete and metal. A conversation will be generated between space and brand to build up an attitude, give a voice to the market and pursue one kind of eternal beauty.

物体本身存在的价值就是多样性的，可以通过某一种物质中的材质，或是某一种物体构造去模糊空间和另一个界面的关系，空间也就存在了更大的价值变化，柔软的织物、复古的木质、温暖的灯光缓解了混凝土和金属所带来的冷硬感。空间与品牌产生对话，建立一个态度，向市场发出一个声音，追求一种永恒的美。

The second floor is the VIP exhibition area. When you step into such space, the first thing you see is a row of planet-shaped display shelves, whose unique shape and location fail to make people ignore its existence.

二层是VIP展示区，登上二层空间映入眼帘的是一排星球造型的展示架，独特的造型和位置让人无法忽略它的存在。

When sitting in the lounge area with the curved sofa modeling matching the retro table lamp, we seem to be back to modern times. The use of color, structure, and light to connect the past, the present, and the future, so that those present in the space can obtain more levels of the experience of the Times. The simplicity of architecture, clarity of structure, and the purity of materials have become the new aesthetic media for space.   

休息区里圆弧形的沙发造型，配上复古的台灯，坐在这里仿佛回到了那个摩登时代。利用色彩、结构、光线来连接过去、现在、未来，让进入其中的人能获得更多层次的时代体验。建筑的简洁性、构造的清晰度和材质的纯粹感成为空间新的美学载体。

The lighting design of the display racks adopts the design concept of de-cluttering, on the elegant and free curves, the plain concrete material removes all decoration, hides all lamps, leaving only warm light to hang the garments in, leaving only clean and tidy, conveying a comfortable, artistic and free atmosphere of space.

展示架的照明设计采用去繁从简的设计理念，在优雅自由的曲线上，素面朝天的混泥土材质去掉了所有的装饰，隐藏所有灯具，只留下温暖的光，把服装挂进去，剩下的只有干净整洁，传达出舒服的、艺术的、自由的空间气息。

Indirect illumination is widely adopted in the display rack. In accordance with different materials and installation positions, we carefully select the suitable linear light source size, light form, and power, and irradiate the clothing from indifferent angles. Irradiate the clothing from different angles, show the clothing to the guests in all directions, the overall effect is brief and simple.
 

展示架的虽然普遍采用间接照明的手法，但是根据材质和安装位置的不同，认真筛选适合的线性光源尺寸、出光形式和功率，并从不同的角度照射服装，将服装全方位的展示给客人，整体效果简约但不简单。

Audrey’s office space is designed to be comfortable and free, with a sitting area next to the windows, simple furnishings, and a soft texture of art paint that is demure in the sun. A combination of light film and structure over the long desk creates a skylight that seems to soak into the sun, ensuring both the uniformity of the ceiling and the uniformity of light needed for the office.
office.

AUDREY的办公区沿用了舒适自由的空间设计，办公室的休息区紧靠窗户，简单的陈设和艺术漆温润的质感在阳光下显得娴静温婉。超长的办公桌上方使用灯膜和建筑结构的结合营造出了天光的感觉，仿佛浸润在阳光里面，这种手法既能保证了天花的统一性又达到了办公所需的均匀的照度。