hangzhou, CN
IINC WHITE SQUARE
The project is an integrated boutique, IINC, established in 2007, which has grown over the past 15 years to become a large fashion boutique with over 300 independent designer brands from home and abroad.
The design of the space is based on the key words "monumentality", "mystery" and "ritual", creating a "White Square The design of the space is based on the key words "monumentality", "mystery" and "ritual", creating a "White Square" that embodies the unique ethos of IINC: "I Self - Independent - New - Confident".
The lighting design is based on the key words "pure", "inspiration" and "transmission", creating an immersive "light sculpture " to convey the new look of the IINC brand's self and enjoy a unique sense of confidence.
本次项目是一家集成买手店——IINC，成立于2007年，经过15年的发展，已经成为一家集合了国内外300多个独立设计师品牌的大型时尚买手店。
此次项目的空间设计以“纪念性”，“神秘感”，“仪式感”为关键词，塑造了一个“White Square”体现关于IINC“I自我·Independent 独立·New全新·Confident自信 ”的独特气质；
而照明设计以“纯粹”，“启发”，“传递”为关键词，创造了一个以沉浸式“灯光雕塑”来传达IINC品牌的自我全新面貌，享受独特的自信感。
The design of the space is based on the key words "monumentality", "mystery" and "ritual", creating a "White Square The design of the space is based on the key words "monumentality", "mystery" and "ritual", creating a "White Square" that embodies the unique ethos of IINC: "I Self - Independent - New - Confident".
The lighting design is based on the key words "pure", "inspiration" and "transmission", creating an immersive "light sculpture " to convey the new look of the IINC brand's self and enjoy a unique sense of confidence.
本次项目是一家集成买手店——IINC，成立于2007年，经过15年的发展，已经成为一家集合了国内外300多个独立设计师品牌的大型时尚买手店。
此次项目的空间设计以“纪念性”，“神秘感”，“仪式感”为关键词，塑造了一个“White Square”体现关于IINC“I自我·Independent 独立·New全新·Confident自信 ”的独特气质；
而照明设计以“纯粹”，“启发”，“传递”为关键词，创造了一个以沉浸式“灯光雕塑”来传达IINC品牌的自我全新面貌，享受独特的自信感。
“My work is more about your seeing than it is about my seeing, although it is a product of my seeing. I’m also interested in the sense of presence of space; that is space where you feel a presence, almost an entity — that physical feeling and power that space can give.”
——James Turrell
In this project, YAANK pays homage to the famous artist James Turrell, using the space as a container for light, enhancing the experience through a visual, fantastical linkage that immerses the customer in an atmosphere of purity and change.
在这个项目中YAANK致敬了著名艺术家——James Turrell。将空间作为容纳光线的容器，通过视觉、幻想的联动效应来提升其体验效果，令顾客沉浸在纯粹而又蕴含变化的氛围中。
——James Turrell
In this project, YAANK pays homage to the famous artist James Turrell, using the space as a container for light, enhancing the experience through a visual, fantastical linkage that immerses the customer in an atmosphere of purity and change.
在这个项目中YAANK致敬了著名艺术家——James Turrell。将空间作为容纳光线的容器，通过视觉、幻想的联动效应来提升其体验效果，令顾客沉浸在纯粹而又蕴含变化的氛围中。
Once upon entering the doorway, customers are guided through the main entrance and dispersed into different areas. The lighting designer chose a colour temperature of 4000K to make the pure white space more pure, and the synergy of the two designs allows customers in this space to target their favourite items at a glance. The lighting designer has also integrated the luminaires into the structure of the space to ensure the integrity of the space.
进入门洞后，从主入口处被引导分散进入不同的区域。空间设计师采用围合的空间陈列的方式，照明设计师选用4000K的色温将纯白色的空间洗练的更加纯粹，两者的协同设计使身处这个空间的顾客可以一眼锁定自己的心爱之物；同时照明设计师还将灯具与空间结构融合，尽可能的保证了空间的完整性，均匀又明亮的光环境能让身处其中的顾客更轻松的挑选商品。
进入门洞后，从主入口处被引导分散进入不同的区域。空间设计师采用围合的空间陈列的方式，照明设计师选用4000K的色温将纯白色的空间洗练的更加纯粹，两者的协同设计使身处这个空间的顾客可以一眼锁定自己的心爱之物；同时照明设计师还将灯具与空间结构融合，尽可能的保证了空间的完整性，均匀又明亮的光环境能让身处其中的顾客更轻松的挑选商品。
Bringing in natural light is the best way of expressing the high quality of white minimalism, and it is also the most expensive art. Due to the constraints of the project location, there was no way to bring in natural light, so the lighting designer created artificial natural light ('sky light'), which sprinkles from the building structure to create an artistic superimposition of space and time, which is perhaps the greatest appeal of this white space.
塑造白色极简的高级感，引入自然光线是最好的表达手法，也是最昂贵的艺术。受项目地点的限制，没有办法引入自然光，因此照明设计师创造了人造自然光（“sky light”），灵动的光影从建筑结构中撒下，实现时空的艺术叠加，这也许就是这个白色空间最大的魅力。
塑造白色极简的高级感，引入自然光线是最好的表达手法，也是最昂贵的艺术。受项目地点的限制，没有办法引入自然光，因此照明设计师创造了人造自然光（“sky light”），灵动的光影从建筑结构中撒下，实现时空的艺术叠加，这也许就是这个白色空间最大的魅力。
After passing through the curved promenade, one reaches the centre of the 'square', which is also an area of display and activity. The space designer has continued to use the most compatible color 'white' as the main colour for the space, which is pure white and looks like a canvas.
经过弧形的长廊，就到达了“Square”的中心区域，这里也是展示与活动的区域。空间设计师依旧沿用最兼容的色彩“白色”作为空间的主色调，纯白的空间更像是一副画布。
经过弧形的长廊，就到达了“Square”的中心区域，这里也是展示与活动的区域。空间设计师依旧沿用最兼容的色彩“白色”作为空间的主色调，纯白的空间更像是一副画布。
The lighting designer tried no less than five approaches to the lighting of the display of the garments before settling on the current solution. The lighting is concealed within the structure, not only concealing but also acting as a decorative feature, a lighting design satisfied two situation in the same time. The final result is a unique lighting environment, the result of trial and error by the lighting designers.
在服装的展陈照明，照明设计师尝试了不下5种方式，最终确认了现在的方案。灯具隐藏于结构中，不光隐藏还起到了装饰的作用，这是一个一举三得的照明设计方案。最终呈现出独一无二的照明环境，这是经过照明设计师不断试错和推敲的结果。
在服装的展陈照明，照明设计师尝试了不下5种方式，最终确认了现在的方案。灯具隐藏于结构中，不光隐藏还起到了装饰的作用，这是一个一举三得的照明设计方案。最终呈现出独一无二的照明环境，这是经过照明设计师不断试错和推敲的结果。
左：常规射灯照明方案（光斑明显，不均匀）&右：YAANK设计照明效果（无突兀光斑且天花结构干净）
现场测试灯具
James Turrell项目剖视图
James Turrell灯具细节图
现场色彩测试
现场灯具安装示意图The interspersed combination of lights and horizontal stripes not only responds to the steel grid enclosure structure of the building, but also the giant sculpture-like art form is like a "cut" that opens up time. Supplemented by the visual effect of the mirror symmetrical phase group, when the night falls, the psychedelic feeling also quietly appears.
白色的空间本是无机的，在光的环绕下呈现截然不同的气质。 在进行设计前我们对James Turrell的制作方式进行了充分的了解，在其基础上我们对方案进行改进。我们使用漫反射涂料以及定制灯具的配合，不仅将灯具尺寸缩小了一半，另外还使光线晕染的更均匀。
白色的空间本是无机的，在光的环绕下呈现截然不同的气质。 在进行设计前我们对James Turrell的制作方式进行了充分的了解，在其基础上我们对方案进行改进。我们使用漫反射涂料以及定制灯具的配合，不仅将灯具尺寸缩小了一半，另外还使光线晕染的更均匀。
When light with colour enters the space, it begins to breathe slowly and the colours change to match the theme of the event. The colours are inspired by 'sunrise' and 'sunset', when the angle of the sunlight is low in the morning or evening and the moisture in the air absorbs more of the shorter wavelengths of light (green, blue) leaving the longer wavelengths of red, orange and to a lesser extent violet light, through the By refracting the atmosphere, the clouds take on a fantastic colour.
Sunrise and sunset herald the beginning and end of the day, repeating the cycle, every day is a new day, just like the idea of IINC, always have a new self-confidence. Light, shadow and color become the unique theme of this white space, and the space itself becomes a light sculpture, trying to inspire every customer who comes here.
当带有色彩的光进入空间，它开始慢慢地呼吸，色彩配合活动主题进行变化。色彩的灵感来自于“日出”和“日落”，当早上或傍晚,太阳光角度较低,空气中的水分较多吸收波长较短的光(绿色、蓝色)留下波长较长的红色光、橙色光还有少部分的紫色光，通过折射大气后云层就会呈现梦幻的颜色。
日出日落预示一天的开始和结束，周而复始，每一天都是全新的一天就像IINC一样的理念一样，永远拥有全新自信的自我。光影和色彩成为这个白色空间独特的主旋律，空间本身成为一件光的雕塑，并试图启发来到这里的每一个顾客。
Sunrise and sunset herald the beginning and end of the day, repeating the cycle, every day is a new day, just like the idea of IINC, always have a new self-confidence. Light, shadow and color become the unique theme of this white space, and the space itself becomes a light sculpture, trying to inspire every customer who comes here.
当带有色彩的光进入空间，它开始慢慢地呼吸，色彩配合活动主题进行变化。色彩的灵感来自于“日出”和“日落”，当早上或傍晚,太阳光角度较低,空气中的水分较多吸收波长较短的光(绿色、蓝色)留下波长较长的红色光、橙色光还有少部分的紫色光，通过折射大气后云层就会呈现梦幻的颜色。
日出日落预示一天的开始和结束，周而复始，每一天都是全新的一天就像IINC一样的理念一样，永远拥有全新自信的自我。光影和色彩成为这个白色空间独特的主旋律，空间本身成为一件光的雕塑，并试图启发来到这里的每一个顾客。
When the symbolic objects are released from their inherent roles, they are abstractly extracted and figuratively introduced into the real space, and a new relationship is established with the viewer. From a small hall of 30 square meters on the first floor then slowly transit to a hall of nearly 500 square meters on the second floor. Makes people to experience completely different perspectives and emotional changes in the process of walking.
在这个项目中“白色广场”的穹顶下方有一个光环，光环的作用如上文介绍的，它提供了服装重点照明，同时它还是一个装置，我们称为“Halo”。
在这个项目中“白色广场”的穹顶下方有一个光环，光环的作用如上文介绍的，它提供了服装重点照明，同时它还是一个装置，我们称为“Halo”。
Poetic expression of actual needs has always been what we are doing. This inspiration comes from "Holy Light", the top-down light not only provides accent lighting to the clothing but also creates a sense of advent atmosphere.
将实际需求进行诗意的表达，一直是我们在做的事情。这个灵感来源于“Holy Light”，从上而下光不仅给服装提供了重点照明同时在营造了一种降临的氛围感。
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将实际需求进行诗意的表达，一直是我们在做的事情。这个灵感来源于“Holy Light”，从上而下光不仅给服装提供了重点照明同时在营造了一种降临的氛围感。
With the epidemic affecting the whole world, people are becoming farther apart from each other, and we use this installation to convey our hope for the day when we can overcome the new epidemic. warmth and beauty. This is our nice vision for nowadays.
在疫情影响全球的大环境下，人与人之间的距离变远，我们借由这个装置传达出我们对战胜新冠疫情那一天的期盼，希望我们希望我们能重聚阳光下，摘下口罩，感受所有人友善的微笑，就像身处“圣光”中，祛除寒冷与恐惧，感受到的只有温暖与美好。这是我们传递给这个时代的美好的愿景。
在疫情影响全球的大环境下，人与人之间的距离变远，我们借由这个装置传达出我们对战胜新冠疫情那一天的期盼，希望我们希望我们能重聚阳光下，摘下口罩，感受所有人友善的微笑，就像身处“圣光”中，祛除寒冷与恐惧，感受到的只有温暖与美好。这是我们传递给这个时代的美好的愿景。
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YAANK LIGHTING DESIGN
